The Whitening Co was established in 2018 to provide NZ with a trusted, premium teeth whitening experience. They are New Zealand’s smile professionals, with a mission to help all our customers smile with confidence. We’re making oral hygiene look and feel great, and bringing bright smiles to all of New Zealand. The Whitening Co has partnered with Arrow Beauty, a respected brand within the professional beauty market to bring teeth whitening to beauty salons across NZ. As well as this partnership they operate their own teeth whitening studios in Auckland and Whangarei - meaning they practice what they preach. They have a robust supply chain, and dental expertise both in-house and as external consultants. With thousands of customers across studios and ecommerce, and great reviews in all channels, they have a great brand in the market. Arrow Beauty and TWC are now working together to find new salons to whiten smiles all over NZ.